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Yelawolf at The Van Buren

August 26, 2018 @ 7:00 pm - 11:30 pm

Yelawolf is an underground rapper from a small town in the South who found major-label success in 2011. Born Michael Wayne Atha on December 30, 1979, in Gadsden, Alabama, he made his full-length album debut with the independent release Creekwater (2005). He subsequently made the jump to Sony BMG for the release of a promotional single, “Kickin'” (2007). Disillusioned with life on a major label, he returned to the underground rap scene. Newly inspired, he worked to build an audience for himself via MySpace and mixtapes. In 2010, an appearance on Bizarre‘s album Friday Night at St Andrewsbecame an early sign that the rapper was aligning himself with Eminem‘s Shady label and its family of artists. His signing to the label was announced in 2011, and by the end of the year his official debut, Radioactive, had landed. Guest shots came from EminemKid RockLil Jon, and Gangsta Boo, while names like DiploJim Jonsin, and the J.U.S.T.I.C.E. Leaguehandled production. A year later he partnered with blink-182 drummer Travis Barker for the rap-rock EP Psycho White. A 2013 tour with Hopsin previewed his album Love Story, but with Shady celebrating its 15th anniversary and Yelawolf going on tour with DJ Paul, it took until 2015 for the album to see release. The album featured production by Eminem and a guest appearance by the rapper on “Best Friend.” In addition to touring, Yelawolf followed Love Story with the release of a series of singles. Reuniting with Travis Barker, “Out of Control” was the first to arrive, followed by “Daylight,” “Shadows,” and “Row Your Boat.” In 2017, he issued the single “Punk” featuring Barker and rapper Juicy J. That track would feature on the rapper’s third major-label release, Trial by Fire, which arrived in late 2017. Also appearing on the album were Joshua HedleyKid RockLee BriceBones Owens, and Wynonna Judd.

Checking in at six feet one inches and over 350 pounds, not to mention covered in tattoos, it’s impossible to ignore Jason “Jelly Roll” DeFord in a room. And that’s before his booming country-twanged voice enters the conversation. “I’m just a regular fat piece of white trash with some real people that relate,” he loudly explains with a wide grin, sending everyone else within earshot into riotous laughter. For the 27-year-old Jelly, a nickname he picked up from his mother and kept to honor an incarcerated friend, humor has always been a way to cope with the struggle he would go through in life. Growing up in the rougher areas of Nashville, TN, particularly the Southside city known as Antioch, Jelly got an early taste for street life and fast cash. “I’ve always joked that Antioch is the cultural melting pot the government uses to test how different ethnicities live together in a lower and middle class area,” He laughs referring to the city’s racially diverse, albeit economically bleak make up.Captivated by the gritty rhymes of local legends such as Pistol, Quanie Cash, Haystak, and Kool Daddy Fresh, it wasn’t long before the music would mirror Jelly Roll’s personal life. Catching his first case at age 14, Jelly would endure an ongoing cycle of incarceration until 2009 which would include intent to distribute cocaine charges and multiple probation violations.Continuing to soak up the sounds from southern artists such as UGK, 8ball & MJG, Three 6 Mafia, Chamillionare and Paul Wall, it was during these particularly dark times that Jelly would turn to crafting his own rhymes as a therapeutic means to deal with his trials and tribulations: “My music is all based on emotions and stories from my life as well as people around me. I want to convey to people the power of faith and perseverance and I hope that it helps them to find a light in whatever darkness they may be going through in there life.” In the summer of 2010, Jelly Roll’s “Pop Another Pill” collaboration with Memphis luminary Lil Wyte would go on to garner over 1 million YouTube views. This viral sensation lead to the SNO group album Year-Round released on Hypnotized Minds in April 2011, a project executive-produced by Oscar winners DJ Paul and Juicy J. Jelly continued his successful 2011 campaign by releasing Gambling On A Whiteboy 4 during the summer and combining his talents with Haystak for the successful Strictly Business joint-album in November. His unique combination of introspection, melody, and punchlines has struck a chord with an ever-growing nationwide fan base and continues to impress. In between new projects, Jelly still finds time to volunteer at and provide financial backing for the local SuCO Boxing & MMA gym to help provide disadvantaged youth with a place to take part in positive activities. “My ultimate goal is to touch and reach people and have a voice of influence with the youth of today, he reveals. “I know that sounds like the opposite of what I’m aiming for by the content of some of my bigger songs, but the real purpose will shine through in the end. Helping people and life in general is a marathon, not a 40-yard-dash.” Spoken like someone who has truly been through the fire, its evident Jelly Roll is on a path to even greater acclaim- and that means a greater change for the world.

Venue

The Van Buren
401 W. Van Buren St
Phoenix, 85003 United States
+ Google Map
Phone:
(480) 659-1641
Website:
https://www.thevanburenphx.com/